Mongolia celebrates rich cultural heritage with Winter Olympics costume

VIDEO SHOWS: MONGOLIAN 2026 WINTER OLYMPICS OUTFIT ON DISPLAY IN GOYOL CASHMERE STORE / WORKERS SEWING OUTFITS / SOUNDBITES FROM CHIEF EXECUTIVE OFFICER OF GOYOL CASHMERE AND CUSTOMERS / PROMOTIONAL VIDEO FROM GOYOL CASHMERE SHOWING MONGOLIA'S 2026 WINTER OLYMPIC OUTFITS  RESENDING WITH COMPLETE SCRIPT  SHOWS: ULAANBAATAR, MONGOLIA (FEBRUARY 5, 2026) (REUTERS – Access all) 1. ADVERTISEMENT POSTERS ON STREET FEATURING WINTER OLYMPICS OUTFIT WITH GOYOL CASHMERE’S COMPANY LOGO AND NAME  2. EXTERIOR OF GOYOL CASHMERE STORE WITH LOGO AND NAME  3. VARIOUS OF MONGOLIAN 2026 WINTER OLYMPICS OUTFITS ON DISPLAY  4. (SOUNDBITE) (Mongolian) 50-YEAR-OLD CHIEF EXECUTIVE OFFICER OF GOYOL CASHMERE, ARIUNAA BYAMBAKHUU, SAYING: “Our Mongolian deel garment truly stands out among the sports arena of outfits among many countries (going to the 2026 Winter Olympic Games). With the design of our outfit (for the Olympics) we thought about expressing the image of Mongolians as people with rich culture and heritage.” 5. OLYMPIC OUTFIT INSPIRED BY MONGOLIAN TRADITIONAL CLOTHING CALLED "DEEL" WITH HANDSEWN DESIGNS FEATURING FIRE, SUN AND MOON ELEMENTS FROM NATIONAL SYMBOL CALLED "SOYOMBO" ABOVE OLYMPIC LOGO  6. MONGOLIAN EMBROIDERY ON "DEEL" BELT   7. (SOUNDBITE) (Mongolian) 50-YEAR-OLD CHIEF EXECUTIVE OFFICER OF GOYOL CASHMERE, ARIUNAA BYAMBAKHUU, SAYING: “The main distinguishing feature of our uniforms, compared with other countries’ athletic wear, is that we use Mongolian cashmere, which makes them unique. Mongolia is a country rich in agriculture and raw materials with deep historical roots. However, we wanted to show the world that we are not only suppliers of raw materials, but also capable of creating finished-clothing products. Therefore, we aimed for our uniforms to gain global recognition and attract international attention, demonstrating that Mongolians do have the raw materials coupled with strong production that's aided by our distinctive cultural characteristics.” 8. CASHMERE JUMPERS AS PART OF OLYMPIC OUTFIT WITH HANDSEWN DESIGNS OF COUNTRYSIDE LIFE INCLUDING MONGOLIAN TRADITIONAL TENT  9. CASHMERE JUMPER WITH SCARF ON DISPLAY  10. (SOUNDBITE) (Mongolian) 50-YEAR-OLD CHIEF EXECUTIVE OFFICER OF GOYOL CASHMERE, ARIUNAA BYAMBAKHUU, SAYING: “In designing the outfit, we invested a great deal of passion, heart, effort, and hard work (to create what we have today). We created them based on historical and traditional elements. The design is inspired by the traditional Mongolian deel garment that was commonly worn during the 13th and 15th centuries, when Mongolians were at the height of their powers. We researched and studied the origins and historical aspects of the Mongolian deel and incorporated them into our design.” 11. (MUTE) STORE WITH PRODUCTS ON DISPLAY 12. (MUTE) CUSTOMER BROWSING OLYMPIC SCARF 13. CUSTOMER BROWSING SCARF 14. HANDSEWN DESIGNS OF MONGOLIAN TRADITIONAL TENT AND LIVESTOCK INCLUDING HORSE AND SHEEP 15. CASHMERE JUMPER WITH GLOVES ON DISPLAY  16. (SOUNDBITE) (Mongolian) 30-YEAR-OLD ULAANBAATAR RESIDENT AND CAR SALES CONSULTANT, BILGUUN BOLD, SAYING: “On this uniform, it has our traditional and cultural elements like mountain, water, tent with horses, that represent Mongolian cultural heritage. The jumper feels very comfortable to wear, the material is also very soft. I kind of like the jumper a lot with the Olympic logo on it too. I'm thinking to buy this jumper for my dad as a gift for the coming Mongolian Lunar New Year celebrations."  17. VARIOUS OF OLYMPIC JUMPERS ON DISPLAY  18. (SOUNDBITE) (Mongolian) 54-YEAR-OLD ULAANBAATAR RESIDENT WORKING IN FOOD IMPORT INDUSTRY, SENGESAMBUU SENJID, SAYING: “The outfit beautifully reflects Mongolian tradition and feels very comfortable to wear. The patterns include depictions of mountains with water elements on the Mongolian deel garment. I mean, seeing this really made me feel that our athletes have no choice but to succeed (at the Games). I would like to wish all the success to all our athletes participating in the Winter Olympics.” 19. CASHMERE HAT AS PART OLYMPIC OUTFIT  20. HAT FEATURE DESIGN AS SEEN FROM BACK OF OUTFIT  21. HANDSEWN DESIGNS ON SLEEVE OF DEEL GARMENT  22. HANDSEWN DESIGN WITH WORD, READING (English): “MONGOLIA” 23. VARIOUS OF GOYOL CASHMERE FACTORY WORKERS MEASURING, CUTTING AND SEWING CASHMERE WINTER OLYMPICS OUTFITS 24. GOYOL CASHMERE NAME, SIGN AND LOGO AT STORE ENTRANCE  ARGALANT COUNTY, TUV PROVINCE, MONGOLIA (JANUARY 15, 2026) (GOYOL CASHMERE – Must on-screen courtesy "Goyol Cashmere") (MUTE)  25. MODEL DRESSED IN 2026 WINTER OLYMPICS OUTFIT FOR MONGOLIAN NATIONAL TEAM POSING FOR CAMERA WITH HORSES GALLOPING IN BACKGROUND IN SNOWED-DOWN MOUNTAINOUS REGION  26. (DRONE) SHOT OF SUNLIGHT BEHIND MOUNTAIN TOP HILL WITH 2026 WINTER OLYMPICS LOGO SUPERIMPOSED ON SHOT  27. VARIOUS OF PEOPLE IN PROMOTIONAL VIDEO DRESSED IN AND SHOWCASING OLYMPIC OUTFITS, INCLUDING HATS, SCARVES AND MONGOLIAN TRADITIONAL ANKLE-LENGTH GARMENT WITH "MONGOLIA" WRITTEN ON THEM ALONGSIDE OLYMPIC LOGO 28. (NIGHT SHOTS) VARIOUS OF MODELS DRESSED IN 2026 WINTER OLYMPICS OUTFIT FOR MONGOLIAN NATIONAL TEAM POSING AND SHOWCASING DESIGN WITH CAPTION ON SCREEN, READING (English): "What We Carried Through Winter – We Carry to the World."  29. MODELS POSING  STORY: Mongolia's 2026 Winter Olympics outfits are turning heads online, with many praising their traditional, cultural and heritage-inspired look. Designed by local company Goyol Cashmere, the uniforms are inspired by the Mongolian deel — a long, robe-like garment worn for centuries — and have been reimagined for the global sporting stage. "Our Mongolian deel garment truly stands out among the sports arena of outfits among many countries (going to the 2026 Winter Olympic Games)," Goyol Cashmere's Chief Executive Officer Ariunaa Byambakhuu told Reuters on Thursday (February 5).  She said the team wanted the design to project Mongolians as a people with "rich culture and heritage". The uniforms are also meant to spotlight Mongolia's value beyond raw materials, Byambakhuu added. The company poured "passion, heart, effort, and hard work" into the garments, studying historical references and incorporating traditional elements, Byambakhuu said. The design, she said, was inspired by the deel styles common in the 13th to 15th centuries, a period associated with Mongolia's peak power. In Ulaanbaatar, the country's capital city, residents said the outfit's motifs – featuring mountains, water, tents and horses – reflect the national heritage while still feeling modern and wearable. One resident said the outfit made him feel Mongolia's athletes "have no choice but to succeed", as he wished them success at the Games. (Production: Bolormaa Boldbaatar, Josh D. Arslan) 

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