Sky-owner Comcast in talks to buy ITV's broadcasting arm, Bloomberg News reports

(Reuters) -Sky News-owner Comcast is in talks to buy British broadcaster ITV's media and entertainment unit, Bloomberg News reported on Thursday, citing people with knowledge of the matter. A person familiar with the matter told Reuters the two sides were in talks over a deal but did not provide further details. The deal could value ITV at around $2 billion and leave the company with its studios division, Bloomberg reported. Comcast and ITV did not immediately respond to Reuters' requests for comment. ITV said earlier in the day that its advertising revenue would be 9% lower in the last quarter of 2025, reflecting a pullback by advertisers after the government put Britain on notice of tax rises in the budget later this month. Reuters reported earlier this year ITV held early-stage talks with Abu Dhabi-backed group RedBird IMI about a possible merger of their respective production businesses. French media group Banijay was also reported to have held discussions about a possible offer for ITV's studio business or a full takeover. (Reporting by Amy-Jo Crowley and Mihika Sharma; Editing by Alan Barona)

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