Nationwide participation sees civilians, armed forces and veterans run together from Kashmir to Kanyakumari and Kutch to Kolkata
Dehradun (Uttarakhand) [India], April 09: In a powerful call to the nation’s spirit of adventure and patriotism, the Indian Army, in collaboration with IconMetrix and supported by Uttarakhand Tourism, has announced the return of the Surya Devbhoomi Challenge 2.0. This high-altitude endurance event, aims to promote sustainable engagement in the Badrinath-Kedarnath Himalayan corridor between April 16–20, 2026, invites citizens to run alongside the nation’s heroes in the sacred landscapes of Uttarakhand.
The 113-kilometre Himalayan trail run will pass through the Badrinath-Kedarnath belt, a region of immense cultural and tactical importance. This initiative by the Indian Army aims to build a stronger bond between the armed forces and the youth of the country. IconMetrix, serving as the Strategic Partner, has played a key role in designing the outreach and engagement framework to ensure the event resonates with every Indian household. Vikramm Sanas has focused on the “human interest” aspect, telling the stories of participants from varied backgrounds, from corporate athletes to retired officers.
“This is a unique opportunity for civilians to experience the life and grit of our soldiers,” said Vikramm Sanas, Co-Founder and Chief Strategist of IconMetrix. “Surya Devbhoomi Challenge 2.0 is being positioned as a credible national platform that aligns with the spirit of Atmanirbhar Bharat and community resilience. IconMetrix is proud to support the Indian Army in this patriotic endeavor that strengthens our national fabric and showcases the majestic Devbhoomi to the world.”
Major Pushpendra Singh Rathod highlighted that the challenge combines “endurance with purpose.” He noted, “It allows participants to engage with the heritage and history of the region while testing their mental fortitude.” The event’s high-profile nature is underscored by the inauguration of the Badrinath Expo by CDS General Anil Chauhan on April 16. Participants will navigate rugged terrain, high passes, and remote villages, all while under the watchful guidance of the Indian Army, ensuring safety and professional race management.
The program includes three stages of grueling mountain trails, concluding with a grand ceremony on April 20. Expected attendees include the Chief Minister and senior military officials, marking a successful culmination of civil-military cooperation. Through the expertise of IconMetrix, the event is poised to become a recurring landmark in India’s sporting history. By joining the Indian Army in this 113-km trek, citizens are not just finishing a race; they are participating in a grand narrative of national unity.
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