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Salesforce deepens AI bets with $5.66 billion Braze deal

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Last Updated: October 21, 2026 00:03:47 IST

By Anzar Mehraj Oct 20 (Reuters) – Salesforce is buying Braze in a deal valued at about $5.66 billion, bolstering its AI push with tools that let brands send personalized messages and respond to

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

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